COMMERCIAL PROJECT.TILDA → WORDPRESS MIGRATION
Club 365
Moved the flagship subscription page of Sergey Litau's school off Tilda's platform, rebuilt pixel-perfect on custom WordPress: same URLs, working quiz and GetCourse payments, zero downtime.
// litauyoga.ru/club365, rebuilt on custom WordPress · 0 Tilda fees
The client stopped paying for a page builder and got a site they actually own, one they can expand and index, with no downtime and no drop in search rankings.
pages indexed after migration
01 / Challenge
The site was rented. On Tilda.
A monthly subscription fee, ~25 third-party scripts, and CDN-hosted assets were dragging performance down, and all content was locked inside the page builder's editor.
I audited the live site and found the real load wasn't the markup: it was the rent and the external dependencies. So the job wasn't a repaint. It was moving the flagship onto its own stack with zero downtime and no loss in search rankings.
What had to be solved
- Platform lock-in
Monthly rent plus content that can only be edited inside the builder.
- Performance
~25 external scripts and CDN assets loaded on every page request.
- Brief
Rebuild 1:1 on custom WordPress: same HEX values and fonts, same URLs, working quiz / forms / GetCourse payments, 301 redirects, DNS switch with zero downtime.
02 / Solution
Custom theme. Zero page-builder.
A handcrafted classic WordPress theme in plain PHP + vanilla JS. 13 brand HEX tokens in :root, locally hosted Geologica and Montserrat fonts, all 5 pages on their original slugs.
:root{
--bg: #0E0E0E;
--accent: #FF5A1F;
--ink: #F4F1EC;
--muted: #8A8A8A;
--line: #242424;
/* +8 HEX tokens · 0 Tilda fees */
}The trickiest part was the migration itself: a 1:1 map of 301 redirects and a DNS cutover timed so precisely that neither visitors nor Google saw even a second of downtime.
What I built
- 50-file theme
Design reproduced 1:1 against the live site.
- 5 pages on original URLs
Plus a full 301 redirect map for an SEO-safe migration.
- Pure JS quiz
3 questions, AJAX with nonce, rate-limiting and honeypot, modal popup.
- 27 GetCourse CTAs · 0 Tilda fees
All payment links live; zero Tilda dependencies remaining.
- Security PASS + blog phase
Deployed to Beget with zero downtime; sitemap grew from 5 to 26 URLs (20 SEO articles).
03 / Subscription
Four tiers, bonuses and crossed-out prices.
Subscription grid rebuilt 1:1: plan cards, stacked bonus seminars, and direct GetCourse payment links, from 2,990 ₽/mo up to 24,000 ₽/year.
Rebuilt 1:1 · desktop + mobile
// site rebuilt 1:1 on custom WordPress: same screens and URLs, responsive desktop → mobile without loss
04 / Results
What changed, in the index and in conversions.
subscription conversion lift after migration
Subscription conversion rose by +46% after moving to custom WordPress (sourced from GetCourse / Yandex Metrica).
Club 365 is a space where I connect with like-minded people and work toward shared goals: a flexible body, a calm mind, powerful energy.
I'll build you a site you actually own.
Not a page-builder subscription. Not a pretty mockup: a real asset that earns and scales with you.