Short, practical guides from a solo full-stack and AI developer. Written for founders who are about to hire, build a site or an app, or add AI to a product.
Guides for business owners and founders who are about to hire a developer, move a site or add AI to a product. Each one comes from my own projects.
Websites
Hiring a developer and owning what you pay for. Service: website development →
Hire one freelance developer or an agency? Cost, speed and risk compared, when an agency is better, and six ways to make a solo hire safer.
Hire one freelance developer or an agency? Cost, speed and risk compared, when an agency is better, and six ways to make a solo hire safer.
Who Owns Your Website When a Freelancer Builds It? A Checklist for Code, Domain and Hosting
Domain, hosting, code, copyright. A plain checklist of what to get in writing from a freelancer before you pay for a website.
Moving from Tilda
How to switch platforms and keep your Google rankings. Service: Tilda to WordPress →
AI chat and AI features
What AI can safely do on a site or in a product. Service: AI assistant →
How to Stop a Website AI Chatbot From Making Things Up (Prices, Policies, Refunds)
A chatbot that invents prices or refund rules can cost you money. Five controls that keep a website AI chat to your own content, with a real example.
Adding AI Features to Your Product with Claude or GPT
Which AI features pay off, how to scope one before you build, when a small model like Claude Haiku is enough, and how to keep the token bill under control.
Mobile apps
Where to start and how to get into the stores. Service: mobile apps →
iOS First, Android First, or a Web App? How to Pick the Starting Platform for Your App
Which platform to build first for your app: iPhone, Android or a web app. Market share for Australia and North America with dates, and a way to decide.
How to Publish Your App on the App Store and Google Play: Accounts, Costs and the 12-Tester Rule
Developer accounts, fees, the Google Play 12-tester rule and review times, from official sources, plus who should own the accounts when someone builds your app.
SEO and enquiries
What to expect from a new site. Service: SEO support →
Services and prices
Website development, from $300Tilda to WordPress migrationAI assistant, from $700Mobile apps, from $1,500All services and prices